InnerTaste

Objective

Identify a problem that can be solved through the graphic design process. Conduct research, investigate various audiences and stakeholders and integrate a variety of design solutions using a comprehensive branding system.

Year

Spring, 2016

Category

Branding & Visual Identity

Approach

In the US, food retailers discard about 5.4 billion pounds of food per year. Since customers don’t trust and don’t know about ugly food, supermarkets don’t buy ugly produce from farmers. And farmers usually throw the food away on their farms.

InnerTaste is an organization that educates and informs people the idea of food it doesn’t have to look perfect to taste great and can be as good, if not better, as beautiful produce.

Research Process Book

Contact
eddielin2331@gmail.com
+1 (415) 254-1608
Follow Me
  • Black Instagram Icon
  • Black LinkedIn Icon
  • Black Vimeo Icon

© 2019 by Eddie Lin

All rights reserved.