Identify a problem that can be solved through the graphic design process. Conduct research, investigate various audiences and stakeholders and integrate a variety of design solutions using a comprehensive branding system.


Spring, 2016


Branding & Visual Identity


In the US, food retailers discard about 5.4 billion pounds of food per year. Since customers don’t trust and don’t know about ugly food, supermarkets don’t buy ugly produce from farmers. And farmers usually throw the food away on their farms.

InnerTaste is an organization that educates and informs people the idea of food it doesn’t have to look perfect to taste great and can be as good, if not better, as beautiful produce.

Research Process Book