Move with Pride

Year

Summer, 2019

Category

Event Design

Objective

Design a Flexport branded visual for pride month in 2019.

Approach

For Flexport Pride Month in 2019, we reinterpret the rainbow flag. We used holographic material to create iridescent and gradients to mix six colors from the rainbow flag. The shimmering iridescence has a metaphor that we are all human beings, but everybody is reflecting different colors from different perspectives. Gradients rainbow also means we are truly embracing and accepting each other instead of just standing together.