Fall, 2017


Branding & Visual Identity



Rebrand a dead, dying or defunct brand, to give it new life. Create a new marketing strategy and visual system while retaining the companies original essence.

I chose to rebrand NEXT Inc., the tech company founded by Steve Jobs after he left Apple in 1985. NEXT wanted to design a workstation is powerful enough to run wet lab simulations and cheap enough for college students to use in their dormitory rooms. Steve Jobs, aimed to combine art and science in product design. 


The new NEXT is going to create a wide range of products and services to encourage people to think outside of the box, and have fun learning new things. The company will collaborate with educational organizations to develop educational opportunities while providing a space for people to showcase their talents and creativity. 

Visual Strategy Guide

Visual Development Guide

Visual Standard Guide