Takasan
Brand Identity
Year
Spring, 2018
Caregory
Branding & Visual Identity
Objective
Create a new identity system based on the company's original essence. Design a series of products with the new identity system. TAKASAN is a Japanese rice bowl restaurant where locals feel comfortable, and travelers can get a taste of authentic Japan.
Approach
I created an "Industrial Zen" brand identity, which is modern yet also slightly shows a traditional feeling. The clean look of the brand and the ambiance creates a relaxed environment to enjoy dining.












