Takasan

Brand Identity

Year

Spring, 2018

Caregory

Branding & Visual Identity

Objective

Create a new identity system based on the company's original essence. Design a series of products with the new identity system. TAKASAN is a Japanese rice bowl restaurant where locals feel comfortable, and travelers can get a taste of authentic Japan.

Approach

I created an "Industrial Zen" brand identity, which is modern yet also slightly shows a traditional feeling. The clean look of the brand and the ambiance creates a relaxed environment to enjoy dining.